The costumes they are wearing is an Bidayuh traditional costumes. I am a Bidayuh as well. Bidayuh is the collective name for several indigenous groups found in southern Sarawak, on the island of Borneo, that are broadly similar in language and culture. The name "Bidayuh" means 'inhabitants of land'. Originally from the western part of Borneo, the collective name Land Dayaks was first used during the period of Rajah James Brooke, the White Rajah of Sarawak. They constitute one of the main indigenous groups in Sarawak and live in towns and villages around Kuching and Samarahan in the Malaysian state of Sarawak. Related groups are also found in west Kalimantan. In Sarawak, most of Bidayuh population are found within 40 km of the geographical area known as Greater Kuching, within the Kuching and Samarahan division. They are the second largest Dayak ethnic group in Sarawak after the Iban.
Each year, all the indigenous community in Sarawak (may include the Bidayuh, the Iban, the Orang Ulu) will organised various kind of activities to celebrate the harvest festival or better known as Gawai Dayak. This may include, Kumang & Keling Gawai (a traditional beauty queen & king pageant). Normally, each village will held this Kumang Gawai in a small scale to select the most beautiful girl and then will represent their village in the district championship, then later the winner will compete again by division. Each three top three then will competing with winners from other division to win the state's Kumang Gawai.
Nowadays, this beauty pageant are still being held in a traditional way either in the village, district or by division. But Miss Fair & Lovely beauty pageant (with the same concept as Kumang Gawai) came in the highlights during the World Harvest Festival that has been held in Sarawak Cultural Village for so many years. Till next year, I will post more about this celebration.